Training & Coaching

For people looking to learn and develop

You have the option of both open and bespoke training courses, as well as one-to-one coaching, to help give you the knowledge, practical skills and confidence you need to market your business successfully.

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Masterclasses

Masterclasses are designed to help you learn more about a particular aspect of marketing, give you an opportunity to take a step back and look at your business from a fresh perspective, and equip you to apply your learning in your workplace.

In addition to the open courses, masterclasses customised to your organisation’s specific needs can also be developed. If there’s a topic you want me to cover, please let me know.

Forthcoming masterclasses are listed below.

Booking details

£150

Plus VAT

Where
Central Edinburgh (venue tbc)

When
9:30-12:30 (date tbc)

BOOK HERE

There are some 21 million people over the age of 50 in the UK, accounting for more than a third of the population. They are the fastest growing demographic, enjoying longer, healthier and more active lives. They hold 80% of the country’s wealth, 60% of its savings and 40% of its disposable income.

Yet this increasingly important and diverse group is often neglected, patronised or stereotyped by organisations whose marketing is focused on younger consumers (with overall less spending power). And often when they are targeted, they are treated as a homogenous mass with a one-size-fits-all approach that can be counter-productive.

It makes commercial common sense to change the approach to marketing to over 50s.

Who this masterclass is for

This practical half-day masterclass is aimed at organisations that want to reappraise and improve how they market to over 50s. It will provide you with insight, advice and ideas, as well as practical techniques and tools that you can use to engage and inspire over 50s.

Why you should attend this masterclass

By the end of this masterclass you will know how and be able to:

Understand the complexities of over 50s consumers, and their varying needs, behaviours and attitudes.
Ignore myths and prejudices about the over 50s and marketing.
Use techniques for defining and segmenting this diverse market using more factors than age
Target and engage effectively with the over 50s.
Identify opportunities for products and services.
Understand ageing effects and the implications for different communications channels, including online.
Appreciate what turns the over 50s on in terms of marketing messages.
Avoid alienating them.
Develop marketing opportunities, making the most of digital (including social media) and traditional channels to gain and retain customers.

Terms and Conditions

Price includes refreshments and materials.
No booking can be confirmed without payment.
Refundable cancellations are only accepted up to one month prior to the masterclass. A cancellation fee of £25 +vat will be incurred per person.
Substitutions can be made at any time.
The right to cancel with no liability beyond refund of price paid is reserved.

Booking details

£150

Plus VAT

Where
Central Edinburgh (venue tbc)

When
9:30-12:30 (date tbc)

BOOK HERE

Corporate sponsorships can provide a vital source of funding and other benefits for charities of all sizes. While most large charities have professional processes in place to develop relationships with businesses that help them secure valuable sponsorship deals, many smaller and medium-sized charities have tended to adopt a more ad hoc, reactive approach or to perceive corporate sponsorship as being out of their league.

Who this masterclass is for

This practical half-day masterclass, run in conjunction with Activate Fundraising, is aimed at smaller and medium-sized charities that are either considering corporate sponsorship for the first time or that feel they are not being as successful as they could be in securing sponsorships. It will enhance your chances of success in developing alliances that result in real benefits and a measurable return for both parties.

This masterclass will provide you with advice and ideas, as well as practical techniques and tools that you can use to achieve this.

Why you should attend this masterclass

By the end of this masterclass you will know how and be able to:

Understand the different types of corporate sponsorship.
Evaluate whether your organisation is ready for corporate sponsors.
Assess your value to corporate sponsors and the benefits you can offer.
Identify which type of businesses would be most suitable for you.
Understand what corporate sponsors are looking for and be able to offer benefits and value that meet their needs and aspirations
Develop innovative ways to increase the return on investment to the corporate sponsor.
Understand what turns corporate sponsors off.
Prepare your approach and proposals to corporate sponsors.
Set up an annual charity programme.
Establish long term mutually beneficial partnerships with businesses.

Terms and Conditions

Price includes refreshments and materials.
No booking can be confirmed without payment.
Refundable cancellations are only accepted up to one month prior to the masterclass. A cancellation fee of £25 +vat will be incurred per person.
Substitutions can be made at any time.
The right to cancel with no liability beyond refund of price paid is reserved.

Booking details

£285

Plus VAT

Edinburgh, 14 March 2017, 10:00-16:00

Manchester, 27 September 2017, 10:00-16:00

50% reduction for third delegate booking this course (at either venue).

Also available as a bespoke course.

Book online, call 0845 601 7570 or click the button below.

BOOK HERE

Where is your next client coming from? How will businesses know to turn to you as an insolvency practitioner if they run into financial difficulty? In an increasingly competitive environment all IPs need to market their services proactively, not only to inform and attract new clients, but also to maintain and develop relationships with intermediaries.

This interactive course introduces the fundamentals of professional marketing, including the practicalities of developing and implementing a focused marketing action plan.

What previous delegates said

Well presented, friendly, relevant and different to other courses available.

Very informative.

Who this masterclass is for

IP firm owners and anyone with responsibility for marketing and the performance of their business.

Why you should attend this masterclass

In this masterclass you will learn about:

Key concepts in marketing and what determines a marketing led business.
The structure of a marketing plan, and the process and tools required to develop it.
Market research techniques to generate insight and understand what clients want.
Marketing segmentation, positioning / branding, and effective targeting.
The different marketing options available and how to use them effectively.
Communicating and implementing your plan.
Evaluating and measuring progress.

Terms and Conditions

Price includes refreshments and materials.
No booking can be confirmed without payment.
Refundable cancellations are only accepted up to 21 days prior to the masterclass.
Substitutions can be made at any time.
The right to cancel with no liability beyond refund of price paid is reserved.

Booking details

£285

Plus VAT

Edinburgh, 15 March 2017, 10:00-16:00

Manchester, 28 September 2017, 10:00-16:00

50% reduction for third delegate booking this course (at either venue).

Also available as a bespoke course.

Book online, call 0845 601 7570 or click the button below.

BOOK HERE

Are you an insolvency professional who has set up a basic LinkedIn or Twitter profile, added a handful of your contacts and are now wondering what to do next? Do you feel there’s a lot more you could achieve if you knew how? Or maybe you are completely new to social media? If so, this course is for you.

This interactive, highly practical workshop will help you harness the power and opportunities of the two key social media channels for insolvency practitioners, LinkedIn and Twitter. You will find out why they matter for an insolvency practitioner’s business and how to use them to network, raise your profile, target your chosen audiences, and develop relationships and new business opportunities.

What previous delegates said

Great content and delivery style.

Very useful course. I will look forward to implementing what I have learned.

Who this masterclass is for

All insolvency practitioners and anyone with responsibility for marketing and performance of their business.

Why you should attend this masterclass

By the end of this masterclass you will know how and be able to:

Set goals and develop a strategy and tactical plan for LinkedIn and Twitter.
Set up and make the most of your profiles.
Integrate your other marketing activities with them.
Use them for networking, reputation enhancement, market intelligence and business development.
Engage your followers and connections with relevant content.
Manage your presence on LinkedIn and Twitter on a time efficient, day-to-day basis.
Avoid the potential pitfalls.
Evaluate and measure your results.

Terms and Conditions

Price includes refreshments and materials.
No booking can be confirmed without payment.
Refundable cancellations are only accepted up to 21 days prior to the masterclass.
Substitutions can be made at any time.
The right to cancel with no liability beyond refund of price paid is reserved.


Other Training and Coaching Services

Business and marketing strategy workshops will enable you to make time for the sort of reflection, discussion and decision making that will define your organisation’s future success.

As your independent facilitator, I can help you put the day-to-day operational issues to one side and focus on the bigger picture. Using a structured, participative process, I will objectively help you:

Clarify your thinking.
Tackle challenging issues.
Explore trends and opportunities.
Stimulate new ideas.
Choose among strategy alternatives.
Build consensus.
Agree a realistic action plan for implementation.
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Many entrepreneurs and small business owners are so busy running their day-to-day operations that they spend little time thinking about marketing. Some spend too much time and money on activities that do not generate sales. Their efforts to win and keep customers often lack focus. Sound familiar? These are common challenges that hold many businesses back from achieving their full potential and in some cases actually cause them to fail.

The sharper marketing programme helps start-ups and small businesses in any sector develop their marketing strategy. It is a competitively priced one-to-one coaching package that will give sharper focus and structure to your marketing.

Over the course of four tailored, one-to-one sessions, you will develop a thorough, marketing plan for your business. You will also commit time between each session, using practical tools based on proven techniques to work on your plan. Knowledge will be transferred on an ongoing basis to enable you to make informed marketing decisions yourself and to ensure sustainable effort and results going forward.

Your marketing plan will act as your clear action plan for the year ahead and help improve your business performance.

Once you’ve completed your plan, a monthly review meeting can be arranged to keep you on track too.

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My coaching and mentoring services can help you achieve your business and personal goals by.

Asking you questions to provoke your thinking.
Acting as an objective sounding board and giving you feedback.
Offering constructive suggestions and advice based on broad business experience.
Providing an outsider’s perspective to challenge norms and preconceived ideas in your sector.
Expanding your marketing knowledge and expertise.
Typically coaching and mentoring sessions take place once a month and last for up to two hours.

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  • “David facilitated our communications strategy away day. Everyone learned a great deal from David and significant improvements were made as a result.”

    Stephanie Mills
    Head of Communications (global infrastructure investments)

  • “Working with David has been an absolute pleasure. I thoroughly recommend any growing business to work with him. When you are growing your own business you are often working full speed in the business juggling every role and you simply don’t make the time to work on it. David’s Sharper Marketing Programme is not for the faint hearted though! It requires work and commitment to get the best results. David guided us through the process setting weekly homework, and managed to simplify what could have been a very difficult process. I have a clear plan to work on for the years ahead.“

    Laura Chapman
    Managing Director (property services)

  • “Through his well-designed and easy to follow programme, David helped me a great deal to evaluate and organise our marketing activities. His help has been invaluable to me and his common sense approach to build a marketing model from the ground up that is properly organised really impressed me. Our marketing system has been massively improved thanks to David.”

    Andrew Bruce
    Director (automotive)

  • “David has encouraged us to think of the broader picture. He obviously cares a lot about all of his students, and that makes a tremendous difference. He is a phenomenal lecturer, and his tutorials are personal and stimulating. He replies to emails quickly and effectively, and he makes time for everyone if they have questions. It is obvious that we are considered a priority to him, which is more important than anyone realises.”

    Student, Retail Marketing, Heriot Watt University