Marketing Strategy & Planning

For businesses looking for a roadmap to achieve their goals

Marketing strategy is about how you’ll get to where you want to be.

I can help you with customer-focused strategic thinking and the creation of a road map that will help you drive revenue growth and stay ahead of the competition.


When you want help to:

  • Grow your business by finding, winning and keeping customers.

  • Launch new products or services.

  • Expand into new markets or sectors.

  • Segment your customer base to select who best to target.

  • Improve customer experience, engagement and loyalty.

  • Position your business to compete effectively.

  • Develop or refine your brand.

Marketing Strategy and Planning Services

  • “David was recommended to me by a well-regarded design agency.  If they were happy to share a platform with him, I knew he would be good, and he was.  His low-key style but disciplined approach produced results that exceeded our expectations and made us use him on additional projects.  David is an intelligent marketing professional, who approaches projects and issues with an open mind and a great sense of empathy: he gets it, quickly.  His experience working in-house as well as being a consultant brings practical benefits.  Notably, he is a good communicator, which speeds up turning these into actions.  He is a man I would work with again and highly recommend.”

    Jamie Fraser
    Managing Director (retailing)

  • “David is a great partner to work with if you want to develop your marketing strategy and capability. He talks sense, is highly commercial is pragmatic in his approach. I have learnt a lot from him and he left me with greater capability and confidence as a result of our engagement. In addition to using David’s services, I have recommended him to several clients who all gave positive feedback and I have also collaborated with him on client projects. He is expert and also fun to work with.”

    Fiona Gifford
    Director and Coach (high performance leadership)

  • “We selected David to provide marketing support based on my past experience of working with him. We needed focus and a simple but effective methodology we could use when working outside our comfort zone. David provided just that – he very ably guides you through the marketing maze resulting in a clear, practical marketing plan which keeps you on track while remaining flexible. There is a strong knowledge transfer aspect to his service, which means you get maximum benefit from David’s experience and feel true ownership of your company’s marketing plan – a critical factor in successful implementation.”

    Marion Peat
    Director (management consulting)

  • “Working with David was a pleasure. A strategic thinker who quickly gains an understanding of the issues and has a real commercial focus. David is extremely professional and always delivers, going the extra mile to get the job done to a high standard. A team player who is great fun to work with. I would not hesitate to recommend him.”

    Marian Glen
    Independent Non Executive Director