The list of companies
I’ve helped to market?
That’s growing too.
Over the years I’ve worked with organisations across a wide range of sectors locally, nationally and internationally. They include start-ups, SMEs, large multinationals, professional services firms, not-for-profit organisations, public sector bodies, investors and advisers.
If your business falls into one of the categories below, you know I have some experience in your field. And yet, if it doesn’t, you can safely assume I have the flexibility to help you in whichever industry you operate.
Diverse though they may be, one thing my clients have in common is their ambition.
TRACK RECORD
Evaluation of, and advice on, communications activities for a street design project for a UK sustainable transport charity.
July 26, 2019Research with food industry partners of the UK’s largest charity tackling food waste to assist with strategy development, followed by a review of a specific funding programme to inform its future development.
March 15, 2019Audience research, followed by facilitation of a marketing strategy workshop for an international theatre company and training centre.
March 15, 2019Service user research, strategy workshop with the board, and marketing strategy development, for a charity that supports families.
June 23, 2015Location study for an Australasian airline establishing a new European reservations centre.
June 23, 2015Review of Berlin’s airports to recommend one as the European hub for a Japanese airline.
June 23, 2015Review of the functionality of a German airline’s marketing databases to make recommendations for streamlining.
June 23, 2015Development of a customer communications proposition for a leading UK pensions provider, and recommendations for communication methods.
June 23, 2015Review of creative campaign execution by competitors of a supermarket bank’s travel money services.
June 23, 2015Drafting several award entries for a supermarket bank which were short-listed in UK award schemes.
June 23, 2015Facilitation of a communications strategy workshop for a global investor in infrastructure assets.
June 23, 2015Focus group research about cycling infrastructure naming conventions for a local authority.
July 14, 2015Focus group research on cycling infrastructure and safety issues for a local authority.
July 14, 2015Brand identity management for a Scottish region, including implementation of a communications plan.
June 23, 2015Parent research and marketing strategy development for a Steiner school.
July 27, 2016Coaching the marketing assistant of a school for children with special education needs to develop a marketing plan.
July 14, 2015Research of various audiences (including parents, former pupils, universities and local businesses) for one of the UK’s largest independent schools to help inform its strategy.
June 23, 2015Drafting winning award entries for a chain of children’s nurseries.
June 23, 2015Evaluation of, and advice on, communications activities for a street design project for a UK sustainable transport charity.
July 26, 2019Facilitation of a strategy workshop and coaching to develop a marketing plan for an organisation that brings people and ideas together to create a society that is sustainable and resilient to environmental change.
November 23, 2016Customer research, followed by marketing and sales growth planning, for a post-administration UK waste management business.
June 23, 2015Research with food industry partners of the UK’s largest charity tackling food waste to assist with strategy development, followed by a review of a specific funding programme to inform its future development.
March 15, 2019Marketing strategy coaching for the owners of a leading Scottish butcher expanding their UK online offering.
July 27, 2016Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business.
July 14, 2015European market entry study for a US group’s UK chilled foods manufacturing business, including operations review, European markets analysis, strategic options assessment, and identification of acquisition candidates.
June 23, 2015Review of retailing in Düsseldorf for a design agency.
June 23, 2015Review of Berlin’s airports to recommend one as the European hub for a Japanese airline.
June 23, 2015Review of the functionality of a German airline’s marketing databases to make recommendations for streamlining.
June 23, 2015Interviews in German with CEOs of regional banks as part of strategy development for a German banking group.
June 23, 2015Customer research, followed by marketing strategy development, for a wine bar and restaurant.
June 23, 2015Customer research, followed by marketing strategy development, for a restaurant chain.
June 23, 2015Strategic marketing plan, following customer research, for a boutique hotel and restaurant in the Scottish Borders.
June 23, 2015Hotel loyalty scheme market review for a creative firm’s successful pitch to a global hotel group.
June 23, 2015Focus group research about cycling infrastructure naming conventions for a local authority.
July 14, 2015Focus group research on cycling infrastructure and safety issues for a local authority.
July 14, 2015Coaching a personal trainer to develop a marketing plan.
June 23, 2015Mentoring a professional boxer on business management, marketing and sponsorship.
June 23, 2015Social media training and development of marketing materials for an engineering company.
July 27, 2016Mentoring a furniture maker.
June 23, 2015European market entry study for a US group’s UK chilled foods manufacturing business, including operations review, European markets analysis, strategic options assessment, and identification of acquisition candidates.
June 23, 2015Market due diligence for a development capitalist considering a UK household furnishings manufacturer MBO opportunity.
June 23, 2015Strategic marketing plan, following client research, for a specialist oil and gas recruitment consultancy.
June 23, 2015Strategic marketing and business development planning for a global oil and gas services business, including a series of half-day workshops with the management team and independent customer research.
June 23, 2015Marketing strategy workshop, communications planning and implementation for a membership organisation comprising family lawyers, financial advisers and counsellors.
July 14, 2015Marketing plan for a leading player in the insolvency services market looking to grow substantially UK-wide.
July 14, 2015Coaching the operations director of an elite sporting organisation to develop a marketing plan for a new high performance coaching business.
June 23, 2015Client research, followed by marketing strategy development, then ongoing implementation for a midmarket Scottish law firm.
June 23, 2015Customer research, followed by marketing strategy development and ongoing implementation for a plant hire business.
March 15, 2019Landlord research and marketing strategy development for an established property management agency, with initial implementation support.
June 23, 2015Facilitation of a communications strategy workshop for a global investor in infrastructure assets.
June 23, 2015Advice on the structure and management of marketing resources, and creation of a planning framework and tools for a property company.
June 23, 2015European market entry studies for several UK retailers.
July 20, 2015Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business.
July 14, 2015Marketing plan, following prospective customer research, for the launch of an upmarket Scandinavian furniture outlet by an established retail group.
June 23, 2015Strategic marketing plan for a luxury jewellery retailer, including customer research and in-store customer journey mapping to help improve the customer experience.
June 23, 2015Marketing strategy workshop for a customer experience software business.
March 15, 2019Marketing strategy development for a cyber security technology start-up business.
March 15, 2019Interviews with media editors to develop insight to assist a PR company creating a media strategy for a US software firm wishing to boost its UK presence.
June 23, 2015Review of the functionality of a German airline’s marketing databases to make recommendations for streamlining.
June 23, 2015- “David led the creation of our marketing strategy with great effect. He enabled our start-up tech business to develop a comprehensive three year strategic plan which instantly allowed us to put in place better marketing processes and procedures, as well as to allocate time and resource to the project. It also led to the development of a bolder, clearer brand. David’s ability to work to tight deadlines under pressure is second to none. I give David my highest recommendation.”
Doug Trainer
CEO (technology start-up) - “David got to grips with the key challenges we faced very quickly and made a real difference to our business in a short space of time. He was very structured in his approach and put together a fully-integrated marketing action plan in a short space of time which is helping us enormously. I was also impressed by the degree of commercialism in his proposed action plans – very entrepreneurial and refreshing in his approach which has helped add a new dimension to our customer engagement programme and marketing strategy.”
Ross Haston
Managing Director (retailing) - “We were absolutely delighted with David’s practical, sound advice which gently jolted the organisation into thinking in 21st century marketing mode.”
Marion Robson
Chairman (not-for-profit) - “
We were very impressed by David’s strong analytical ability, strategic thinking and communication skills. He really helped us focus and structure our marketing and business development. The insight from his customer research gave us a useful external perspective (and some sales leads to follow up). In particular, the international attractiveness matrix that he created is helping us prioritise our global market entry options.”
John Clark
Sales Director (oil and gas services)