Organisations I’ve worked with.

Over the years I’ve worked with organisations across a wide range of sectors locally, nationally and internationally. They include SMEs, large corporates, professional services firms, not-for-profit organisations, and public sector bodies.

Wallace Marketing clients have included Alex Mitchell Butchers | Allan McDougall Solicitors | Amnesty International | Balfour Beatty | Blackford Analysis | Buccleuch Arms Hotel | Chapmans Property Management | Charioteer Theatre (now Theatre of the 7 Directions) | DPP | Eden Fyfe | Eden Scott | Edinburgh College | ESPC | Fareshare (now Felix) | Flock | Foundation Scotland | Framework Advisory | George Watson’s College | Gibson Training & Care | Hamilton & Inches | Heriot Watt University | The High School of Glasgow | Insolvency Support Services | Jarvie Plant | Maclean TM | Maru/Syngro (now Stagwell) | Mazars (now Forvis Mazars) | MH Engineering | Millson Group | Murray Beith Murray | Sabre Safety | Scottish Borders Council | Sniffer (now Verture) | South Charlotte Wealth Management | Speak With Impact | Stepping Stones for Families | Sustrans (now Walk Wheel Cycle Trust) | Third Sector Dumfries and Galloway | The University of Glasgow | WEB

Wallace Marketing clients as an associate of other organisations have included Aegon | Burges Salmon | The City of Edinburgh Council | Consensus Collaboration Scotland | Cranley Nursery | Edinburgh Larder | Edinburgh Steiner School | Eiger Performance | Howies | Hyland | MacRoberts (now Morton Fraser MacRoberts) | Mimi’s Bakehouse | MNB Networks | Renaissance Care | The Salisbury Centre | Subsurface Global (now WeConnect Energy) | Tesco | Chris Stone Health & Fitness | Whighams | Youthlink Scotland

Companies I worked for as an employee were Bankers Trust (now Deutsche Bank) | Fitch (now Landor) | LCB Consultants (part of DZ Bank) | Management Horizons Europe | The Royal Bank of Scotland | Shepherd & Wedderburn | Sony

Clients I worked with as an employee of Fitch, LCB Consultants and Management Horizons Europe included Air New Zealand | All Nippon Airways | Campbells | Close Brothers | De Bijenkorf | ICA Sweden | Lufthansa | Mothercare | Pam Supermercati | TIP Group | Volksbanken Raiffeisenbanken

TRACK RECORD

ARTS & CHARITIES

Evaluation of, and advice on, communications activities for a street design project for a UK sustainable transport charity.

Research with food industry partners of the UK’s largest charity tackling food waste to assist with strategy development, followed by a review of a specific funding programme to inform its future development.

Audience research, followed by facilitation of a marketing strategy workshop for an international theatre company and training centre.

Service user research, strategy workshop with the board, and marketing strategy development, for a charity that supports families.

Banking & Finance

Development of a customer communications proposition for a leading UK pensions provider, and recommendations for communication methods.

Review of creative campaign execution by competitors of a supermarket bank’s travel money services.

Drafting several award entries for a supermarket bank which were short-listed in UK award schemes.

Facilitation of a communications strategy workshop for a global investor in infrastructure assets.

Economic Development

Parent research and marketing strategy development for a Steiner school.

Coaching the marketing assistant of a school for children with special education needs to develop a marketing plan.

Research of various audiences (including parents, former pupils, universities and local businesses) for one of the UK’s largest independent schools to help inform its strategy.

Drafting winning award entries for a chain of children’s nurseries.

Environmental Services

Evaluation of, and advice on, communications activities for a street design project for a UK sustainable transport charity.

Facilitation of a strategy workshop and coaching to develop a marketing plan for an organisation that brings people and ideas together to create a society that is sustainable and resilient to environmental change.

November 23, 2016

Customer research, followed by marketing and sales growth planning, for a post-administration UK waste management business.

Research with food industry partners of the UK’s largest charity tackling food waste to assist with strategy development, followed by a review of a specific funding programme to inform its future development.

Marketing strategy coaching for the owners of a leading Scottish butcher expanding their UK online offering.

Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business.

European market entry study for a US group’s UK chilled foods manufacturing business, including operations review, European markets analysis, strategic options assessment, and identification of acquisition candidates.

Review of retailing in Düsseldorf for a design agency.

Review of Berlin’s airports to recommend one as the European hub for a Japanese airline.

Review of the functionality of a German airline’s marketing databases to make recommendations for streamlining.

Interviews in German with CEOs of regional banks as part of strategy development for a German banking group.

Hotels & Restaurants

Customer research, followed by marketing strategy development, for a wine bar and restaurant.

Customer research, followed by marketing strategy development, for a restaurant chain.

Strategic marketing plan, following customer research, for a boutique hotel and restaurant in the Scottish Borders.

Hotel loyalty scheme market review for a creative firm’s successful pitch to a global hotel group.

Social media training and development of marketing materials for an engineering company.

Mentoring a furniture maker.

European market entry study for a US group’s UK chilled foods manufacturing business, including operations review, European markets analysis, strategic options assessment, and identification of acquisition candidates.

Market due diligence for a development capitalist considering a UK household furnishings manufacturer MBO opportunity.

Media & Entertainment

Oil & Gas Services

Professional & Business Services

Marketing strategy workshop, communications planning and implementation for a membership organisation comprising family lawyers, financial advisers and counsellors.

Marketing plan for a leading player in the insolvency services market looking to grow substantially UK-wide.

Coaching the operations director of an elite sporting organisation to develop a marketing plan for a new high performance coaching business.

Client research, followed by marketing strategy development, then ongoing implementation for a midmarket Scottish law firm.

Property & Construction

Customer research, followed by marketing strategy development and ongoing implementation for a plant hire business.

Landlord research and marketing strategy development for an established property management agency, with initial implementation support.

Facilitation of a communications strategy workshop for a global investor in infrastructure assets.

Advice on the structure and management of marketing resources, and creation of a planning framework and tools for a property company.

European market entry studies for several UK retailers.

Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business.

Marketing plan, following prospective customer research, for the launch of an upmarket Scandinavian furniture outlet by an established retail group.

Strategic marketing plan for a luxury jewellery retailer, including customer research and in-store customer journey mapping to help improve the customer experience.

Marketing strategy workshop for a customer experience software business.

Marketing strategy development for a cyber security technology start-up business.

Interviews with media editors to develop insight to assist a PR company creating a media strategy for a US software firm wishing to boost its UK presence.

Review of the functionality of a German airline’s marketing databases to make recommendations for streamlining.

Travel & Tourism

“David led the creation of our marketing strategy with great effect. He enabled our start-up tech business to develop a comprehensive three year strategic plan which instantly allowed us to put in place better marketing processes and procedures, as well as to allocate time and resource to the project. It also led to the development of a bolder, clearer brand. David’s ability to work to tight deadlines under pressure is second to none. I give David my highest recommendation.”

Doug Trainer
CEO (technology start-up)
“David got to grips with the key challenges we faced very quickly and made a real difference to our business in a short space of time. He was very structured in his approach and put together a fully-integrated marketing action plan in a short space of time which is helping us enormously. I was also impressed by the degree of commercialism in his proposed action plans – very entrepreneurial and refreshing in his approach which has helped add a new dimension to our customer engagement programme and marketing strategy.”

Ross Haston
Managing Director (retailing)
“We were absolutely delighted with David’s practical, sound advice which gently jolted the organisation into thinking in 21st century marketing mode.”

Marion Robson
Chairman (not-for-profit)
“

We were very impressed by David’s strong analytical ability, strategic thinking and communication skills. He really helped us focus and structure our marketing and business development. The insight from his customer research gave us a useful external perspective (and some sales leads to follow up). In particular, the international attractiveness matrix that he created is helping us prioritise our global market entry options.”

John Clark
Sales Director (oil and gas services)