Bumper sticker vs. marketing philosophy

As the late US cartoonist Charles M. Schulz, of Peanuts (Snoopy, Charlie Brown and co) fame, once commented: “there’s a difference between a philosophy and a bumper sticker.” No matter which shiny bumper sticker featuring a slick slogan is stuck onto a business to attempt to position it in the marketplace and differentiate it from its competitors, it is the … Read More