“We’re all marketers now” Marketing is (or should be) at the heart of an organisation’s revenue generating activities. It influences and is influenced by every aspect of the business. In high performing organisations marketing is no longer the domain of just the marketing team. It’s the responsibility of everyone in the business. So, an understanding of marketing is an essential … Read More
Marketing training for insolvency practitioners
Insolvency Support Services, an award-winning provider of a uniquely complete range of support services to the UK insolvency market, offers two Wallace Marketing training courses for insolvency practitioners as part of its extensive ISS Training programme. Eileen Maclean, director of Insolvency Support Services and one of the UK’s foremost insolvency practitioners and trainers, said: “David’s expertise lies in developing and … Read More
The value of entering marketing awards
Having judged the Professional Services Management Excellence Awards and the Marketing Society Scotland Star Awards for years, and worked with many award-winning businesses, I’ve seen how just entering reputable awards programmes – let alone being short-listed or winning – can be a positive, beneficial experience for businesses. Professional Services Management Excellence Awards Established in 2002, the Professional Services Management Excellence … Read More
Is your marketing achieving results? A masterclass for SMEs
Is your marketing achieving results? Are you and your colleagues so busy running your day-to-day business operations that you have little time to think about marketing? Are you spending too much time and money on activities that do not generate sales? If so, you’re not alone. These are common challenges that hold many businesses back from realising their full potential. … Read More
Who and what to trust in the post-truth era
Instead of – or in addition to – living in the information age, we now appear to be inhabiting the disinformation age. In our post-truth world, it’s become more challenging to figure out who and what to trust. Of course, misinformation, spin, lies and deceit have been around forever, but it’s on a whole new scale these days. Before Web … Read More
German market opportunities for Scottish business
Being a member of the Scotland/Northern England committee of the British Chamber of Commerce in Germany and working on a Scottish-German market initiative with David Scrimgeour MBE, a Scots lawyer working as a business adviser in Germany for more than 25 years, reminded me of the still untapped opportunities that the largest economy in Europe could present to many Scottish … Read More
Walk more to boost your marketing thinking
The German philosopher Friedrich Nietzsche knew the power of walking, stating that “all truly great thoughts are conceived while walking”, a quote I came across while preparing for an active travel market research project for a UK city. The benefits of walking, where possible, rather than driving or taking public transport, extend far beyond physical health improvements and financial savings. … Read More
Legal use of images – how compliant are you?
When visiting a friend in London who is a pictures editor recently she mentioned that she has been spending more and more time working with clients on copyright and legal issues relating to photographs, and in particular training staff who work on online projects on the legal use of images. I first worked with Alyson Whalley many moons ago when … Read More
Marketing philosophy vs bumper sticker
“There’s a difference between a philosophy and a bumper sticker”, as the late US cartoonist Charles M. Schulz, of Peanuts (Snoopy, Charlie Brown and co) fame, once commented. No matter which shiny bumper sticker featuring a slick slogan is stuck onto a business to attempt to position it in the marketplace and differentiate it from its competitors, it is the underlying … Read More
Marketing matters in the “new normal”: conference takeaways
The excellent speakers at PM Forum’s recent annual conference, Marketing matters in the “new normal”, provided many great learning points, as usual. Here are just a few of my key takeaways that are hopefully useful reminders for marketers in both professional services firms and B2B companies: Firm leaders want marketers to be the trusted advisors that we advise them to … Read More
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