New masterclass: Market your business more effectively
Are you and your colleagues so busy running your day-to-day business operations that you have little time to think about marketing? Are you spending too much time and money on activities that do not generate sales? Could your efforts to win and keep customers be more focused?
If so, you’re not alone. These are common challenges that hold many businesses back from realising their full potential.
Based on best practice, this new masterclass has been developed to help owners and directors of start-ups and small to medium-sized businesses, as well as sole traders, overcome these challenges, put in place a structured approach, and achieve marketing success.
Covering the essentials of marketing, on this masterclass you will learn how to:
Develop a plan to market your business.
Undertake market research to understand your customers better and generate insight about them.
Choose which types of customer to target.
Position your business to stand out from your competitors.
Identify which marketing and communications options, both digital and traditional, are most relevant for your business, products and services.
Set a marketing budget.
Get the best from any creative agencies you work with.
Measure and evaluate the progress and effectiveness of your marketing.
Where and when?
Edinburgh, 3 June 2020
09.30 to 16.30
CPD 6 hours
£225 plus VAT per delegate
Also available as a bespoke course