Planning for success the British & Irish Lions way

Planning for success the British & Irish Lions way. Image is of a rugby ball.

There’s a lot to be learned from the military and the world of sport when it comes to good marketing strategy and planning. The ancient Chinese military strategist Sun Tzu’s The Art of War should probably be textbook reading for all marketers. I remember wondering why my boss at Sony gave me a book (Moving Mountains: Lessons in Leadership and … Read More