Being a member of the Scotland/Northern England committee of the British Chamber of Commerce in Germany and working on a Scottish-German market initiative with David Scrimgeour MBE, a Scots lawyer working as a business adviser in Germany for more than 25 years, reminded me of the still untapped opportunities that the largest economy in Europe could present to many Scottish … Read More
Marketing and fundraising challenges for charities
In conjunction with fundraising consultant Heather Stewart, I conducted a short online survey about the main marketing and fundraising challenges facing charities. A range of charities, including arts, heritage, community, voluntary sector and social enterprises, participated in the research. Key Marketing Challenges The top three marketing challenges were: 1. Finding enough budget for marketing. 2. Finding enough time for marketing. … Read More