German market opportunities for Scottish business

German Parliament

Working on a Scottish-German marketing initiative over the last few months with David Scrimgeour MBE, a Scots lawyer now working as a strategy and business adviser in Germany for more than 25 years, has reminded me of the still untapped opportunities that the largest economy in Europe could present to many Scottish companies. David is the founder of the British-German … Read More

Marketing and fundraising challenges for charities

In conjunction with fundraising consultancy Activate Fundraising, I conducted a short online survey about the key fundraising and marketing challenges facing charities. A range of charities, including arts, heritage, community, voluntary sector and social enterprises, participated in the research. Key Marketing Challenges The top three marketing challenges were: 1. Finding enough budget for marketing. 2. Finding enough time for marketing. … Read More