Marketing matters in the “new normal”: conference takeaways

Marketing matters in the “new normal”: conference takeaways. Image shows an online conference on laptop.

The excellent speakers at PM Forum’s recent annual conference, Marketing matters in the “new normal”, provided many great learning points, as usual. Here are just a few of my key takeaways that are hopefully useful reminders for marketers in both professional services firms and B2B companies: Firm leaders want marketers to be the trusted advisors that we advise them to … Read More