The excellent speakers at PM Forum’s recent annual conference, Marketing matters in the “new normal”, provided many great learning points, as usual. Here are just a few of my key takeaways that are hopefully useful reminders for marketers in both professional services firms and B2B companies: Firm leaders want marketers to be the trusted advisors that we advise them to … Read More
Is your marketing achieving results? New masterclass for SMEs
New masterclass: Market your business more effectively Are you and your colleagues so busy running your day-to-day business operations that you have little time to think about marketing? Are you spending too much time and money on activities that do not generate sales? Could your efforts to win and keep customers be more focused? If so, you’re not alone. These … Read More
How can non-marketers get to grips with marketing?
“We’re all marketers now” Marketing is (or should be) at the heart of an organisation’s revenue generating activities. It influences and is influenced by every aspect of the business. In high performing organisations marketing is no longer the domain of just the marketing team. It’s the responsibility of everyone in the business. So, an understanding of marketing is an essential … Read More
Planning for success the British & Irish Lions way
There’s a lot to be learned from the military and the world of sport when it comes to good marketing strategy and planning. The ancient Chinese military strategist Sun Tzu’s The Art of War should probably be textbook reading for all marketers. I remember wondering why my boss at Sony gave me a book about the masterminding of the logistics … Read More
Aged 50 to 85?
Do 50 year-olds have the same needs, wants, preferences, attitudes, and behaviours as 85 year-olds? Some might, but most don’t. So why do some businesses group everyone over 50 into one segment and market to them as if they are one homogenous mass? Would they adopt a similar approach to marketing to 15 year olds as to 50 year olds? … Read More
Teaching Retail Marketing at Heriot Watt University
Since my first jobs as a student in a William Low supermarket and Glasgow Airport’s Duty Free Shop, I’ve been involved in, and fascinated by, the diverse, every-changing retailing sector for my whole career. I’m therefore delighted to have been appointed to teach the Retail Marketing class to undergraduates in their final year at Heriot Watt University this autumn as … Read More
Walk more to boost your marketing thinking
Gavin Brown, a director of the communications skills specialists Speak with Impact, a Wallace Marketing client, shares some useful advice on creative marketing thinking and problem solving. “Do you want to Speak With Impact, get more creative or solve thorny problems? Then learn a lesson from the great poet Robert Burns. As a junior lawyer I remember being faced with … Read More
Marketing training for insolvency practitioners
Insolvency Support Services, an award-winning provider of a uniquely complete range of support services to the UK insolvency market, has launched its new 2015/16 training programme including two Wallace Marketing courses for insolvency practitioners (see pages 24 and 25). Eileen Maclean, director of Insolvency Support Services and one of the UK’s foremost insolvency practitioners and trainers, said: “David’s expertise lies in … Read More