How can non-marketers get to grips with marketing?

“We’re all marketers now” Marketing is (or should be) at the heart of an organisation’s revenue generating activities. It influences and is influenced by every aspect of the business. In high performing organisations marketing is no longer the domain of just the marketing team. It’s the responsibility of everyone in the business. So, an understanding of marketing is an essential … Read More

Planning for success the British & Irish Lions way

Planning for success the British & Irish Lions way

There’s a lot to be learned from the military and the world of sport when it comes to good marketing strategy and planning. The ancient Chinese military strategist Sun Tzu’s The Art of War should probably be textbook reading for all marketers. I remember wondering why my boss at Sony gave me a book about the masterminding of the logistics … Read More

Aged 50 to 85?

Do 50 year-olds have the same needs, wants, preferences, attitudes, and behaviours as 85 year-olds? Some might, but most don’t. So why do some businesses group everyone over 50 into one segment and market to them as if they are one homogenous mass? Would they adopt a similar approach to marketing to 15 year olds as to 50 year olds? … Read More

Teaching Retail Marketing at Heriot Watt University

Since my first jobs as a student in a William Low supermarket and Glasgow Airport’s Duty Free Shop, I’ve been involved in, and fascinated by, the diverse, every-changing retailing sector for my whole career. I’m therefore delighted to have been appointed to teach the Retail Marketing class to undergraduates in their final year at Heriot Watt University this autumn as … Read More

Walk more to boost your marketing thinking

Walking to boost creative marketing thinking

Gavin Brown, a director of the communications skills specialists Speak with Impact, a Wallace Marketing client, shares some useful advice on creative marketing thinking and problem solving. “Do you want to Speak With Impact, get more creative or solve thorny problems? Then learn a lesson from the great poet Robert Burns. As a junior lawyer I remember being faced with … Read More

Marketing training for insolvency practitioners

Insolvency Support Services, an award-winning provider of a uniquely complete range of support services to the UK insolvency market, has launched its new 2015/16 training programme including two Wallace Marketing courses for insolvency practitioners (see pages 24 and 25). Eileen Maclean, director of Insolvency Support Services and one of the UK’s foremost insolvency practitioners and trainers, said: “David’s expertise lies in … Read More