Teaching retail marketing at Heriot Watt University

Teaching retail marketing. Image is of a fashion store.

Since my first Saturday job in a William Low supermarket while at school and summer jobs at Glasgow Airport’s Duty Free Shop, I have been involved in, and fascinated by, the diverse, every-changing retailing sector for my whole career. These  hands-on, customer-facing roles were an excellent foundation for subsequent retail marketing projects as well as many other aspects of working … Read More