“We’re all marketers now”
Marketing is (or should be) at the heart of an organisation’s revenue generating activities. It influences and is influenced by every aspect of the business. In high performing organisations marketing is no longer the domain of just the marketing team. It’s the responsibility of everyone in the business. So, an understanding of marketing is an essential skill for anyone leading, or aspiring to lead, other areas of the organisation. To quote management consultants McKinsey: “We’re all marketers now.”
When non-marketing professionals have a good grasp of the basics of marketing, they collaborate more effectively with the marketing team and the chances of the organisation’s marketing being successful in driving superior business performance are significantly increased.
And when they don’t, misunderstandings and misperceptions can result not only in poor working relationships, but also in lost opportunities to engage customers and win new business.
How can non-marketers get to grips with marketing?
I developed this new one-day Marketing for Non-Marketing Managers training course to help non-marketers get to grips with marketing. It has been designed specifically for those working in finance, sales, human resources, technology, and operations.
By participating, delegates will gain an understanding of the essentials and value of marketing as well as an enhanced ability to think strategically and creatively about marketing. They’ll be able to input positively to their organisation’s marketing, increase their confidence in dealing with marketing issues, and improve collaboration with their marketing team. All of which will enable them to create a customer-oriented culture in their organisation.
Do you want to get to grips with marketing to help drive your organisation’s performance and boost your career? Get in touch to book yourself and/or your team (discount applies to team bookings) onto the Marketing for Non-Marketing Managers course today.
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