Judging the MPF Awards 2022

I’m looking forward to joining the judges of the 20th annual Managing Partners’ Forum (MPF) Awards again in the next few weeks to review the short-listed entries. Established in 2002, these awards help leaders and management teams in professional services firms demonstrate the critical contribution of effective leadership and management to their business.  Sponsors of the awards include the Financial … Read More

Marketing matters in the “new normal”: PM Forum conference takeaways

The excellent speakers at PM Forum’s recent annual conference, Marketing matters in the “new normal”, provided many great learning points, as usual. Here are just a few of my key takeaways that are hopefully useful reminders for marketers in both professional services firms and B2B companies: Firm leaders want marketers to be the trusted advisors that we advise them to … Read More

Is your marketing achieving results? New masterclass for SMEs

New masterclass: Market your business more effectively Are you and your colleagues so busy running your day-to-day business operations that you have little time to think about marketing? Are you spending too much time and money on activities that do not generate sales? Could your efforts to win and keep customers be more focused? If so, you’re not alone. These … Read More

Cyber Essentials Certified

Wallace Marketing has achieved certification under the Cyber Essentials scheme. Jointly developed by the UK Government and the cyber security industry, Cyber Essentials helps organisations implement basic levels of protection against cyber attacks, demonstrating to their customers that they take cyber security seriously. Thanks very much to Diddo for their expertise and support in completing the assessment and facilitating the … Read More

How can non-marketers get to grips with marketing?

“We’re all marketers now” Marketing is (or should be) at the heart of an organisation’s revenue generating activities. It influences and is influenced by every aspect of the business. In high performing organisations marketing is no longer the domain of just the marketing team. It’s the responsibility of everyone in the business. So, an understanding of marketing is an essential … Read More

Planning for success the British & Irish Lions way

Planning for success the British & Irish Lions way

There’s a lot to be learned from the military and the world of sport when it comes to good marketing strategy and planning. The ancient Chinese military strategist Sun Tzu’s The Art of War should probably be textbook reading for all marketers. I remember wondering why my boss at Sony gave me a book about the masterminding of the logistics … Read More

Who and what to trust in the post-truth era

Hands shaking. Trust

Instead of – or in addition to – living in the information age, we now appear to be inhabiting the disinformation age. In our post-truth world, it’s become more challenging to figure out who and what to trust. Of course, misinformation, spin, lies and deceit have been around forever, but it’s on a whole new scale these days. Before Web … Read More

Diddo: one to watch at EIE

Next week at Engage, Invest, Exploit (EIE) in Edinburgh 60 Scottish technology companies with high growth potential will pitch to investors for seed to Series A funding. Established by Informatics Ventures in 2008 and now the largest event of its kind in the UK outside London, EIE is Scotland’s premier technology investor showcase connecting technology companies with potential investors, partners … Read More

Regional Director, Scotland, PM Forum

I’m delighted to be joining the PM Forum as Regional Director for Scotland, working alongside the talented Kerry Manton, Regional Chair (Chiene + Tait), Claire Kissock (Harper Macleod), Louise Millar (PwC), Sarah Rodger (KPMG) and Katie Whyte (MacRoberts). The world’s largest and fastest growing community for professional services marketers, with over 4,000 members, PM Forum is dedicated to raising the … Read More

Pricing for value

Value-based pricing

Looking forward to presenting on Pricing for Value at the Polish Business Link event in Edinburgh in October. The short talk will cover: – How to put customers at the centre of pricing strategy; – Different pricing options available; – How to price products and services to capture their perceived value to customers; – The pros and cons of value-based … Read More