Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business.

David WallaceJuly 14, 2015 Customer insights, Food and Drink, Marketing strategy, Retailing

Customer research, followed by marketing and sales growth planning, for a post-administration UK waste management business.

June 23, 2015 Customer insights, Environmental Services, Marketing strategy, SMEs, Support for creative agencies

Strategic marketing plan for a luxury jewellery retailer, including customer research and in-store customer journey mapping to help improve the customer experience.

June 23, 2015 Customer insights, Marketing strategy, Retailing, SMEs

Strategic marketing plan, following customer research, for a boutique hotel and restaurant in the Scottish Borders.

June 23, 2015 Hotels and Restaurants, Marketing strategy, SMEs

Parts pricing review for a Japanese car manufacturer.

June 23, 2015 Automotive, Large Multinationals, Marketing strategy

European market entry study for a US group’s UK chilled foods manufacturing business, including operations review, European markets analysis, strategic options assessment, and identification of acquisition candidates.

June 23, 2015 Food and Drink, Large Multinationals, Manufacturing, Marketing strategy